VW Says “More Masculine” 2012 Beetle will Appeal to Men, Convertible Said to Join the Range Next Summer

Volkswagen is confident that a higher percentage of men as well as younger consumers will buy the 2012 Beetle compared to its predecessor when U.S. sales start in September.

VW of America’s Vice President of marketing and strategy Rainer Michel told Autonews that “a more masculine appearance, including a higher beltline, and 20 more horsepower for the base model, should do the trick”.

While female buyers accounted for more than 65% of the previous Beetle’s sales, Michel believes that the percentage for the all-new 2012 model will be split between the two sexes.

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VW Begins Series Production of 2012 Beetle in Mexico

Volkswagen announced that it has commenced regular production of the 2012 Beetle at its factory in Puebla, Mexico, where its predecessor was also built. To mark the occasion, Germany’s Federal Foreign Minister Dr. Guido Westerwelle, Mexican President Felipe Calderon, and Board Member for Production and Logistics at VW Passenger Cars Hubert Waltl visited the plant in Puebla. Read more »

The Best Car Ad You’ll See Today: Volkswagen Tiguan Translator

We’ve seen more car-related ads trying to capture our attention than we can remember, but very few actually manage to pull it off like the way the Brazilian division of the BBDO advertising agency did with its “Volkswagen Tiguan: Translator” commercial.

The TV ad was created to show off the SUV’s hands free park assist system. Being that the whole point of this commercial is the element of surprise, we won’t spoil the ending by telling you what happens. Enjoy the clip after the break,

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Would You Pay $50,000 for Kate Middleton’s Used VW Golf?

Say want you want about the media’s obsession around Britain’s newly-wed royal coupe, Kate and Williams, but for some people, like Sonny Brazil, it’s a gift from the heavens.

You see, Sonny’s father Al, bought Kate Middleton’s inky-blue 2001 VW Golf hatchback back in 2009 from her brother James for a reasonable £1,400 (about US$2,300 or €1,600 at today’s exchange rates).

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Frankfurt Rumors Fuel Design of 2012 Volkswagen CrossPassat

Recent rumors have suggested that Volkswagen may introduce a high-riding, faux-crossover Variant of its latest generation of the European market Passat, as early as at the forthcoming 2011 Frankfurt Motor Show.

And while we can’t confirm the rumormill, what we can do is show you a very well executed rendering of the VW Cross Passat made by a talented reader of Autoblog.nl.

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